The Ins and Outs Of Designing and Ordering Your Business Cards

July 15, 2015/0 Comments

What value can you derive from an online business card printing service from Brunel One? As an entrepreneur or business owner, you have an expansive vision, which can only subsist on the use of high quality, premium products. A professionally designed business card is a timeless and invaluable asset that can maximise both your customer relations and your own self-constructed brand. Soon, you will understand the fundamentals of business cards, how and why they are used, and the endless variety of cards you can design to maximise your business prospects.

The Ins and Outs Of Designing and Ordering Your Business Cards

A Few Facts about Quality

Not all business cards are printed equally. However, the right company can deliver speed, efficiency and premium products with ease. Does every card have to be fancy? Absolutely not.

Some cards come in basic colours and configuration. If you are a minimalist with a simple message to convey to your customers, then this might be the perfect selection for you. You may prefer not to have a coating at all. For example, a matte or laminated finish may not be for you.

Of course, it is highly recommended that you consider a matte or laminate finish. These coatings produce potent, sensory effects for the customers who wield them.

Business cards are high in both kinesthetic and visual appeal. Hence, the better they feel and appear to customers, the more results you will obtain.

With the right printing resources, it is possible to acquire high-quality cards made from high-quality materials, for a decent price.

For a premium feel, you can request an even thicker card in most cases.

What Can You Do with a Business Card?

A business card can open you up to innumerable possibilities. One of the great things about ordering these cards in bulk is that they can be personalised and customised to your liking. For example, you can choose to create a design that fully encapsulates what your company stands for. You may even incorporate your business logo as well so you can disseminate brand awareness about your company. In essence, a business card is your key to more effective advertising. It is a potent tool that can grow your company and your consumer base, as well.

Business cards give you the unique opportunity to market yourself in person. You can approach your customers face to face, and instil your business vision with a more humanised message as a result. Some marketing approaches are very impersonal and are not conducive to genuine, customer connection. However, with a business card, you can develop a palpable sense of trust with virtually anyone.

Business cards offer you a cost-effective means of spreading the word about your business. When you purchase them in bulk, this can have a tremendous impact on your sales. You can distribute your cards as you see fit, for a decent price. The people who save your business cards will have a constant reminder of your products and services.

Your Business Image

In the competitive world of business, your company image can be an invaluable asset if it is strategically branded and professional. The marketing path you choose may ultimately define your perceived level of competency and professionalism. When you have a thick, nicely coated, creative business card to promote your products and services, you enhance your professional image. The more professional you appear, the more authority you will wield in the business world. This can give you a distinguishable edge over your competitors.

Business cards, of course, are not simply reserved for entrepreneurs and business owners. If you are someone seeking employment, business cards can benefit you, as well. These often prove to be hot commodities at job fairs in most cases.

You can promote your business persona wherever you go, with the aid of a handy business card. Obviously, passing out flyers at a get together would be socially inappropriate. However, passing out a few business cards at a large social gathering would subtly and effectively spread the word about your business, and all it has to offer.

Induce Action

In many ways, a business card is your call to action. It can inspire people to remember your company and to act accordingly.

So, how do you make the most out of a quality business card printing service? First, you must carefully define your business goals, mission and vision. Once you have completed these steps, determine how you want your design to translate to your audience. A business card, while a potent and effective tool, has a limited amount of space. A simple, concise message that truly depicts your business idea and persona will have a dramatic effect on securing new business prospects. You branding statement is a unique and descriptive phrase that sets you apart.

Ensure that you reserve enough space to include your contact information, especially online contact information. Business cards can be a great precursor to online web traffic. Since you may obtain the majority of your clients and sales through your business website, it is especially important that you supply your web address. Your business cards may, in fact, promote online sales.

The typographic balance on your card is very important for your business. This simply refers to the balance between the visual effects and the wording. The more aesthetically appealing the card is, the more results you will receive.

Designing a Business Card

Designing a business card requires a few fundamental steps. The first step is to refer to your logo and to use this as the foundation for your business card. The second step is to keep your design and approach as simple as possible. The third step is to incorporate all of the essential elements of what a business card requires. Next, you should make sure the typeface is very clear and easy to read, as well. Next, select one or two colours to adhere to. Going overboard with the colours can detract from the value of your message and it can make you appear less professional.


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