2015’s Emerging Corporate Event Trends
Corporate events are changing. Hotel meeting rooms are not the standard meeting place anymore. The trends of 2015 are more innovative experiences that involve the attendees and make them a part of the event. Let’s examine some of the trends that are revolutionizing corporate events with the hopes of your turning a boring meeting into a great time.
1. Location, Location, Location
Holding your corporate event in a boring hotel room is not going to energize or motivate employees, so step it up a notch and plan a unique venue for your next corporate event. Think outside of the box and hold the event at an amusement park, a sports venue, or even a theater. When those attending the event are enjoying themselves, they will share the experience with those who could not attend. The result could be larger attendance at the next event.
2. Incorporate Company Décor
Getting a unique venue is not the only way to make the event stand out. Make sure to incorporate company décor into the decorations. Use the furniture, the linen, and other accessories to transform the venue into a place that has been branded by the company. Banners can be used to boost the morale of the attendee’s and a venue that stands out will make them proud to say that they work for the company.
3. Embrace Technology
Advanced technology is everywhere now, so why not incorporate it into you corporate event. It can be used for anything from finding the meeting to information kiosks and scheduling applications. Show video feeds to your attendees at appropriate times during the presentation and keep the energy levels up with trivia and contest applications. Social media, such as Facebook, Twitter, and Instagram is a great way to get the word out about the event and post pictures of the attendees enjoying themselves.
4. Involve the Attendees
Going to a corporate event and sitting for hours to listen to a presentation is boring for everyone, including the presenters. During your function, have the attendees help organize the event and pitch in with the planning. Hands-on participation in the event is more likely to leave a lasting impression on the attendees than simply being a spectator that is listening to a lecture. The information and skills that you are trying to share with your employees are more likely to be retained when they are having a more exciting overall experience.
5. Add a Sense of Community
Corporate events do not have to be all business. If it seems like a community gathering with friends, more will be accomplished. Have an early registration, so that your employees can see that others plan on attending well before the event. Hold pre-event pep-rallies to build the excitement that should not die down until well after the event. Anticipation is the key to a great event, so use tweets and other social media to get the word out.
The next time you are in charge of planning a corporate event, make sure to try out some of these trends to create a one of a kind experience your attendees will talk about for months.
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